Advertising & Editorial Design (Intermediate)

Recipients of the  Advertising & Editorial Design  credential have demonstrated concept proficiency and completed the following tasks:

Activity 1 – Doodling
(a) Doodled freely and easily without guidance until the page was filled to the edges.

Activity 2 – Drawing from Memory
(a) Observed an object outside and wrote descriptive words to describe it.
(b) Created a mental picture of the object.
(c) Went inside and visualized object, then interpreted or represented it in a drawing.

Activity 3 – Visualizing Odors
(a) Asked classmate to fill five bags with items having odors (not watching classmate).
(b) Without looking, smelled five odors and created a mental image of each.
(c) Selected one odor to draw and represented it with a drawing.

Activity 4 – Drawing from the Sense of Touch
(a) Asked classmate to fill five bags with items to feel (not watching classmate)
(b) Without looking, felt items in bags and created a mental image of each.
(c) Selected one item to draw and represented it with a drawing.

Activity 5 – Taste and Art
(a) Asked classmate to blindfold student.
(b) Tasted five items while blindfolded and created a mental image of each.
(c) Selected one item to draw and represented it with a drawing.

Activity 6 – Your Personal Interests
(a) Selected four or five magazines and identified advertisements that the student liked.
(b) Cut out ads.
(c) Compared ads student liked with ones of classmates.
(d) Evaluated common items that student and classmates liked and disliked.

Activity 7 – Learning About Layouts
(a) Identified five parts of a layout in a provided ad.
(b) Identified the five parts of a layout in the advertisements selected in Activity 6.
(c) Determined how student would change or improve selected ads.

Activity 8 – Putting Together a Layout
(a) Cut out all the five parts of a layout.
(b) Experimented arranging shapes on paper to form an advertisement
(c) Selected a desired layout and pasted the elements down on the paper to design a finished layout.
(d) Labeled each part of the layout.
(e) Had instructor check work.
(f) Compared student’s layout with that of classmates.
(g) Evaluated which layout student liked best and why.

Activity 9 – Patterns with Straight Lines
(a) Folded paper in half.
(b) Drew designs or patterns using a 30°-60° angle and a blackpointed pen and drawing only straight lines. The activity completely filled the page so that paper takes on a gray cast.

Activity 10 – Tracing Lettering
(a) Traced and filled in lettering, keeping edges of the letters sharp pointed.
(b) Completed the activity free hand.

Activity 11 – Drawing an Advertisement
(a) Selected an ad to draw from four scenarios provided.
(b) Made a four-color drawing within 45-minutes.
(c) Asked classmate to evaluate work.
(d) Made revisions per evaluation by classmate.
(e) Completed self-evaluation questions on package tasks.

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